Our Origin Story

NoWaitlist Pieces was founded in 2023 by MFuaad Williams after 4 years of market research identifying a gap in the watch world — too much noise, not enough meaningful connection. NoWaitlist Pieces was created to bring together watch enthusiasts, elite sports fans, creatives, and collectors under one global platform.

Our mission is to highlight the intersection of luxury watches and elite sports — covering events such as CHI Geneva, Spruce Meadows, Sail GP, The Ocean Race Europe, PGA tournaments, and Formula E — while also curating stories in design, art, and environmental innovation.

As the platform grows, we aim to expand both digitally and in print, creating an immersive, multi-platform space where brands, creators, and communities can connect, collaborate, and celebrate excellence across sport, watches, and culture.