Our Origin Story

NoWaitlist Pieces was started in 2023 by MFuaad Williams. Before launching the platform he conducted 4 years prior market research, there was a clear gap in the watch world — too much noise, not enough connection. NoWaitlistPieces was created to cut through all that, and bring watch lovers and the different cultures together.

The goal was simple: create a space that focuses purely on watches and the culture around them. No algorithms. No distractions. Just real people, real stories, and real timepieces.

As more people started paying attention to watches, it became clear that we needed one place where everyone could connect — collectors, creators, and new fans alike. NoWaitlist is that space.

We’re also inspired by where the world is heading — more digital, more connected. That’s why we’re building something that not only keeps up with the times but sets the pace. In the future, we hope to make the platform even more interactive, community-led, and true to the culture.