In the shadowed alleys of Japanese design culture, where minimalism is more than aesthetic — it’s a philosophy — Naoya Hida & Co. exists like a secret handshake between serious collectors. It’s not hype. It’s not trend. It’s craft with intention.
JAPANESE SOUL. SWISS CORE.
Yes, the movements are based on Swiss calibres (like the ETA/Valjoux architecture). But once they cross into Hida’s world, they’re stripped down, re-finished, re-engraved, and re-thought. The result?
Something between a Zen koan and a chronometer.
Even the typography is bespoke — crisp, industrial, and just barely nostalgic. It’s the kind of design you stare at for too long, then forget how standard dials ever made sense.
COLLECTOR-LEVEL SCARCITY
Less than 100 watches per year. That’s not a marketing tactic — it’s a capacity thing. Hida isn’t trying to grow fast. Or at all.
The brand doesn’t want your attention.
It wants your understanding.
Every piece that leaves the Tokyo workshop is the product of hands, not machines. No CNC drama. No skeleton dials. Just quiet obsession, done slow and done right.
AYTYSTYLE UNBOXING THE NH TYPE 3B-1 MOONPHASE
The Naoya Hida Type 3B-1 Moonphase doesn’t court attention—it commands quiet respect. At 37mm, its stainless steel case recalls mid-century proportions, but everything else feels firmly rooted in modern Japanese precision. The dial, cut from German silver and engraved entirely by hand, offers a tactile depth that mass production can’t replicate. The moonphase complication, nestled low and filled with enamel, is subtle and exact—neither decorative nor romantic, just beautifully resolved. No logos clutter the front. No date window breaks the symmetry. It’s a watch that speaks to collectors who value discipline over display, and craftsmanship over conversation.
“I was fortunate to acquire the NH Watch Type 3B-1. The aventurine moon phase disc is like a starry sky — so beautiful.”
— Aytystyle
The Naoya Hida Type 3B-1 Moonphase exemplifies the brand’s dedication to handcrafted precision and timeless proportions, a philosophy detailed further on their official website.
