In Tokyo’s ever-evolving landscape of luxury and style, Ay & Ty Style has emerged as a distinctive voice in the city’s watch culture. Bridging the gap between traditional craftsmanship and contemporary aesthetics, the platform reflects a new generation’s approach to collecting and curating timepieces. Rather than simply trading in luxury, AytyStyle taps into Tokyo’s unique rhythm—where fashion, identity, and horology intersect with purpose.
Tokyo as a Capital of Time & Style
Few cities capture the intersection of heritage, precision, and forward-thinking fashion quite like Tokyo. Renowned for its meticulous craftsmanship and visual sophistication, Japan’s capital has long been a quietly influential player in the global luxury watch scene. From the sleek showrooms of Ginza to the backstreet dealers of Shinjuku, Tokyo offers a landscape where horology is not only admired but deeply understood. Here, timepieces are worn with intent—an extension of personal style, cultural identity, and an enduring respect for mechanical excellence. As interest in rare and refined watches grows among a younger, design-driven audience, Tokyo continues to shape how the world sees and collects time
The Platform Putting Japanese Watch Culture on the Map
AytyStyle has emerged as a distinctive voice, blending traditional horology with contemporary aesthetics. Through curated selections and a keen eye for design, the platform reflects a new generation’s approach to collecting and appreciating timepieces.
But AytyStyle’s influence extends beyond watches. It finds resonance in Tokyo’s world-renowned dining scene, where every meal is crafted with the same meticulous care as a finely tuned watch. Institutions like Sushi Saito, with its exclusive three-Michelin-star experience, or the esteemed Sushi Mizukami, offer not just food, but an experience that mirrors the precision and artistry of high-end horology. These establishments are known for their exacting standards, and they inform the aesthetic that AytyStyle embodies. luxury that is understated, refined, and timeless.
At Sushi Saito
“鮨さいとうさん🤍
By Ay&Ty Style
丁寧で美しい握りは世界が認める納得の美味しさでした！”
Just as a luxury watch offers the wearer a personal story of craftsmanship and history, a meal at Sushi Saito or Sushi Mizukami is a journey through Tokyo’s culinary heritage, where attention to detail is paramount. AytyStyle captures this same ethos, curating timepieces with the same precision and reverence for tradition as those celebrated kitchens. Whether it’s through the elegant minimalism of a Patek Philippe or the complexity of an omakase at Sushi Saito, AytyStyle’s narrative is built on the principle that true luxury is about experience, not just the product.
Visual Storytelling and the Art of the Drop
AytyStyle’s approach to luxury watches is rooted in the belief that each timepiece is more than just a tool to measure time—it’s a work of art, a statement, and a reflection of its creator’s passion. The platform excels in capturing moments and events that transcend the transactional nature of luxury, turning them into visual stories that speak to a deeper, emotional connection with horology.
One of the most recent moments captured by AytyStyle was the Biver launch party in Tokyo. The unveiling of a special enamel dial edition created for The Hour Glass Japan, exclusive to the Ginza store, was a significant milestone in the watchmaking world. AytyStyle celebrated this event, not just as a product launch, but as a testament to the craftsmanship and passion that go into creating these timeless pieces. The story of the Biver launch was not just about showcasing a watch; it was about capturing the journey and vision behind it. For more about this exclusive event, visit The Hour Glass or Biver’s official page.
AytyStyle covered the grand opening of Patek Philippe Ginza, a landmark event for one of horology’s most respected names. The new flagship space in Tokyo not only reaffirmed the brand’s legacy but also underscored its continued relevance in a city known for its discerning collectors. Through its signature storytelling lens, AytyStyle highlighted the refined craftsmanship and heritage that define Patek Philippe—offering a glimpse into how tradition and innovation continue to coexist in the heart of Ginza.
In addition, AytyStyle also turned its lens toward Undulation by Hana Kuwai, an exhibition that elegantly echoed the fluidity found in fine watchmaking. Kuwai’s ceramic works, with their organic curves and subtle textures, mirrored the balance and grace often seen in high-end horology. By drawing a line between the tactile process of shaping clay and the precision of crafting timepieces, AytyStyle underscored a shared reverence for form, rhythm, and time. The coverage extended beyond aesthetics—exploring how different mediums can express a common language of craftsmanship.
On November 19, 2024, AytyStyle’s appreciation for craftsmanship took a more intimate turn with the acquisition of the Naoya Hida Type 3B-1. Hand-built by the revered independent Japanese workshop, the watch reflects a philosophy rooted in restraint, balance, and quiet mastery. “I was fortunate to acquire the NH Watch Type 3B-1,” she shared that day. “The aventurine moon phase disc is like a starry sky—so beautiful.” More than a collector’s item, the piece represented a deeper alignment with a tradition that values precision, subtlety, and cultural depth. Before leaving the atelier, she paused to observe Kano-san’s hand-engraving in progress, later describing it as “amazing” and capturing the moment in a photograph. Produced in extremely limited quantities, the watch exemplifies Naoya Hida & Co.’s pursuit of classical watchmaking through a distinctively Japanese lens. Learn more about Naoya Hida’s philosophy and creations at Naoya Hida & Co.
AytyStyle also explored the refined discipline of Shodō, the Japanese art of calligraphy, through a thoughtful collaboration with Nakagawa-san of Kikuchi Nakagawa. The elegant brushwork and meditative rhythm of Shodō mirrored the intricate craftsmanship found in high-end horology. In documenting this intersection, AytyStyle highlighted the shared virtues of precision, patience, and devotion—qualities that define both the calligrapher’s art and the watchmaker’s craft. This collaboration underscored AytyStyle’s commitment to weaving together cultural heritage and contemporary luxury. Discover more about the watchmaker’s philosophy at Kikuchi Nakagawa.
Together, these moments—whether the unveiling of Biver’s enamel-dial masterpiece, the opening of Patek Philippe’s Ginza flagship, or intimate encounters with ceramic, calligraphy, and independent watchmakers—illustrate how AytyStyle’s visual storytelling is about more than watches. It’s about capturing the culture surrounding them. Through a carefully curated lens, AytyStyle documents the nuances of Tokyo’s horological landscape, where art, tradition, and innovation converge. Each post is a narrative thread in a broader tapestry—revealing not just what collectors wear, but why it matters.
