With rows of early summer vines on one side and the shimmer of Lac de Léman on the other, Armin Strom hosted a small group in Lavaux to introduce a new take on one of its most recognisable watches. The setting was quiet, intentional — a slow afternoon built around conversation, stillness, and a moment of clarity.
The Gravity Equal Force Ultimate Sapphire Blue features the ASB19 calibre, housed in a full sapphire crystal case that offers an unobstructed view of Armin Strom’s stop-works declutch mechanism and micro-rotor winding system. Visually, the architecture leans into restraint: bridges and components are finished in cool blue tones, creating a layered composition that feels airy yet deliberate.
Choosing Lavaux made sense. The region, known more for its landscape than spectacle, reflects much of what Armin Strom seems to value: control, craft, and presence. The lunch — modest in format, thoughtful in detail — felt closer to a conversation than a launch. No countdowns, no speeches. Just light, views, and an unhurried look at something new.
There was no attempt to explain the watch too deeply. The details were there for those who wanted them, but the point seemed to be elsewhere — in the pacing, the natural backdrop, the way the piece caught the changing light without trying to dominate it. As far as watch events go, it felt less like a press moment and more like a pause.
In a season often marked by noise, the choice to show something subtle — both in design and in setting — spoke for itself. Whether or not it was planned that way didn’t matter. The watch was introduced. The view held steady. And the light, as always in Lavaux, did the rest.
For more on Armin Strom and the Gravity Equal Force collection.
