In the rarefied world of high-performance sailing, precision, endurance, and innovation are everything. Few partnerships embody these qualities as naturally as the enduring collaboration between Panerai, the legendary Italian watchmaker, and Luna Rossa Prada Pirelli, Italy’s premier sailing team.
This is more than a sponsorship. Panerai’s connection to the sea runs deep, with a history that began in the early 20th century crafting precision instruments for the Italian Navy. That same spirit of engineering mastery fuels Luna Rossa’s pursuit of the sport’s ultimate prize — the America’s Cup.
Since joining forces in 2019, Panerai and Luna Rossa have blended style, technology, and performance. Panerai’s special-edition Luminor and Submersible Luna Rossa collection use cutting-edge materials — including carbon fibre composites drawn from AC75 yacht technology — mirroring the innovation at the heart of Luna Rossa’s raceboats.
The 37th America’s Cup campaign, fought in Barcelona in 2024, saw Luna Rossa once again prove its place among the sport’s elite, reaching the Louis Vuitton Cup finals. Now, with the partnership renewed for a third consecutive campaign, all eyes turn to 2027, when the America’s Cup will be hosted for the first time on Italian waters — in the Gulf of Naples. It’s a historic moment: a home race for Luna Rossa, on a stage where national pride will be as fierce as the competition.
For Panerai, the alignment is perfect. Their timepieces are built for precision under extreme conditions, whether navigating foiling monohulls at 50 knots or crafting the flawless movement inside a chronograph. For Luna Rossa, every second — and every choice of material — counts. Together, they celebrate the shared values of innovation, heritage, and the relentless pursuit of victory.
As the countdown to Naples 2027 begins, one thing is certain: this is not just about winning the oldest trophy in sport. It’s about writing a new chapter in Italian excellence — on the water, and on the wrist.
Learn more about the Panerai–Luna Rossa collaboration.
