Amid the polished corridors and precision-driven displays of Watches & Wonders 2025, one encounter stood quietly apart — a moment not of spectacle, but of genuine creative exchange. Phil Lam, Hong Kong’s soulful singer-songwriter and analog enthusiast, found himself in conversation with none other than Martin Frei, co-founder and chief designer of the futuristic independent watch brand, URWERK.
A Shared Passion for Craftsmanship
For Phil Lam, whose musical career is defined by emotional depth and analog warmth, this was more than a brand encounter — it was a creative kinship. In a private offsite preview, Lam was invited to handle URWERK’s latest timepiece, engaging not only with the mechanics of the watch but with the philosophy behind it. Frei guided him through the complexities of URWERK’s satellite time display, its kinetic poetry revealing a shared reverence for craft and form.
The Art of Time
Indeed, as the two explored concepts of time, rhythm, and design, it became clear that URWERK’s watches are less about seconds and more about sensations. Their orbital satellites don’t just mark time; they reshape how we perceive it — much like a song can slow down or speed up our day.
This meeting, rich in unspoken understanding, reflected a broader shift in modern luxury. No longer bound to static symbols of wealth, brands like URWERK and artists like Phil Lam are creating new, more personal definitions of taste and identity — where craftsmanship is not only revered but felt.
Discover more from URWERK’s latest collection at here.
