The 2025 edition of Watches & Wonders Geneva, held from April 1 to 7 at Palexpo, marked a significant milestone in the world of luxury watchmaking. With over 55,000 visitors—a 12% increase from the previous year—the event solidified its status as the premier gathering for horology enthusiasts and industry professionals alike.
An Expansive Showcase of Timekeeping Excellence
This year’s fair featured an impressive lineup of 60 exhibiting brands, including industry stalwarts like Rolex, Patek Philippe, and Cartier, as well as newcomers such as Bulgari and independent artisans like Christiaan van der Klaauw and Kross Studio. The diverse array of exhibitors highlighted the event’s commitment to showcasing both traditional craftsmanship and innovative design.
Attendees were treated to a plethora of activities, from guided tours and product presentations to immersive brand booth experiences and insightful conferences. The “In the City” program extended the watchmaking celebration beyond Palexpo, bringing horological culture into the heart of Geneva with exhibitions and interactive events.
Roger Federer: A Star Among Timepieces
Adding to the event’s allure, tennis legend and Rolex ambassador Roger Federer made a notable appearance on the opening day. Federer toured the Rolex booth, engaging with the brand’s latest innovations and underscoring the deep connection between sports excellence and horological precision.
Innovations and Highlights
Watches & Wonders 2025 was a platform for groundbreaking releases and technological advancements. Rolex introduced the Oyster Perpetual Land-Dweller, its first new model in over a decade, featuring a distinctive honeycomb dial design. Vacheron Constantin unveiled the Les Cabinotiers Solaria Ultra Grand Complication, boasting an unprecedented 41 complications. Patek Philippe paid homage to its heritage with the Calatrava ref. 6196P-001, blending vintage aesthetics with modern craftsmanship.
Other notable releases included TAG Heuer’s solar-powered Formula 1 watch, IWC’s impact-resistant Shock Absorber Tourbillon Skeleton, and Hublot’s dual-tone Magic Ceramic timepieces. These innovations reflect the industry’s dedication to pushing the boundaries of design and functionality.
A Testament to Horological Passion
The success of Watches & Wonders Geneva 2025 underscores the enduring appeal of fine watchmaking. With record-breaking attendance, a diverse array of exhibitors, and a host of innovative releases, the event celebrated the artistry and ingenuity that define the world of horology.
As the Industry continues to evolve, Watches & Wonders remains a beacon for enthusiasts and professionals, offering a glimpse into the future of timekeeping while honoring its rich heritage.
For more information on Watches & Wonders Geneva 2025, visit the here.
