Milan, Italy — During Milan Design Week 2025, from April 7th to 13th, PISA1940 and Promemoria unveiled LABox, an innovative “laboratory in a box” situated at Via Montenapoleone 16. This collaborative installation offered visitors a hands-on experience in watchmaking, allowing them to disassemble and reassemble intricate mechanisms under expert guidance.
LABox represents a fusion of traditional craftsmanship and contemporary design. Promemoria, renowned for its bespoke furniture, crafted a wooden environment reminiscent of classic watchmaking workshops, complete with a custom-made counter and a floor inlaid with clock mechanisms.
This initiative aligns with the “Connected Worlds” theme of Milan Design Week 2025, emphasizing the intersection of design, technology, and sustainability. LABox not only celebrated the art of watchmaking but also fostered community engagement by providing a convivial space for dialogue and relaxation amidst the bustling design week activities.
As Milan Design Week 2025 concludes, LABox stands out as a testament to the harmonious blend of tradition and innovation. This collaborative endeavor between PISA1940 and Promemoria not only celebrates the meticulous art of watchmaking but also invites reflection on the evolving relationship between craftsmanship and contemporary design. In an era where technology and artistry increasingly intersect, LABox offers a compelling glimpse into the future of experiential design.
For more information on LABox and other installations from Milan Design Week 2025, visit the official Fuorisalone website: ARCHIVIBE architecture and design news
