Hailey Bieber recently spent time in Le Brassus, Switzerland, home to the historic manufacture of Audemars Piguet. Known for its remote location and deep-rooted watchmaking tradition, the AP headquarters offered a contrast to the image-driven world of celebrity fashion. Bieber’s visit reflected a growing intersection between contemporary style figures and heritage watch brands.
Dressed in a minimalist navy capri suit and vintage-inspired accessories, she posted a series of understated photos on Instagram, including a close-up of a 23 mm Mini Royal Oak in Frosted Yellow Gold. The image highlighted her preference for refined, compact watches that favor proportion and detail over boldness—offering a quiet nod to classic design sensibilities amid today’s trend toward oversized timepieces.
This is not Hailey Bieber’s first encounter with Audemars Piguet. She has regularly been seen wearing smaller Royal Oak references in yellow or white gold. The Mini Royal Oak—frequently dubbed “the teeny tiny Royal Oak” in watch circles—has become one of her signature pieces.
It’s a noteworthy choice. In an era when many public figures gravitate toward oversized, highly complicated watches, Bieber’s consistent selection of slim, quartz-powered Royal Oaks speaks to a quieter design sensibility. Her watch is not meant to dominate the look but rather complement it.
Bieber’s watch-wearing extended to more experimental territory during a Rhode event in Miami earlier this year. She appeared in a custom Marine Serre mini dress constructed entirely from 500 silver watch bands—with her Audemars Piguet Mini Royal Oak on the wrist making the 501st band.
The dress drew attention across fashion and watch communities, not only for its craftsmanship but for the way it reframed watch parts as wearable design. It was both a creative fashion statement and a nod to the longstanding connection between timekeeping and adornment.
While celebrity visits to watch manufacturers are not uncommon, Hailey Bieber’s engagement with Audemars Piguet feels less transactional and more personal. Her repeated use of vintage and compact Royal Oak references suggests a genuine interest in design over endorsement.
Her recent visit to Le Brassus reinforces this connection, offering a subtle example of how modern style icons are building long-term, thoughtful relationships with heritage watchmakers.
Explore the Mini Frosted Gold Royal Oak seen in Hailey Bieber’s visit.
