Singapore, April 2025 — Delugs, the renowned Singaporean watch strap brand, has inaugurated its first physical retail space at the iconic Raffles Hotel Singapore. Located on Level 2 of the Raffles Arcade, the boutique marks a significant milestone in the brand’s journey, offering watch enthusiasts a dedicated space to explore and personalize their timepiece accessories
A Dedicated Space for Watch Enthusiasts
Spanning 993 square feet, the Delugs Flagship Boutique is designed to be more than just a retail store; it aims to be a community hub for watch enthusiasts. The boutique features a striking Strap Wall that displays the full range of Delugs’ offerings, allowing customers to touch and feel the materials before making a selection. This setup addresses a common challenge faced by online shoppers—visualizing how a strap will look and feel on their watch. By providing an in-person experience, Delugs enhances the personalization process, enabling customers to find the perfect strap that complements their timepiece.
Bespoke Services and Personalized Experience
One of the standout features of the boutique is the Bespoke Corner, where customers can collaborate with Strap Specialists to create custom watch straps. This service offers a variety of leather types, stitching options, and clasps, allowing for a truly personalized accessory. Whether it’s selecting the right material or designing a strap that reflects individual style, the Bespoke Corner caters to the unique preferences of each customer
A Hub for the Watch Community
Beyond retail, the Delugs Flagship Boutique serves as a gathering place for watch enthusiasts. The brand plans to host community events and meet-ups, providing a platform for like-minded individuals to share their passion for horology. This initiative fosters a sense of community and encourages discussions about watches and straps, further strengthening Delugs’ connection with its customer base.
For more details on upcoming events and to stay connected with the Delugs community, visit their official events page: Delugs Events
