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DELUGS OPENS FLAGSHIP BOUTIQUE AT RAFFLES HOTEL SINGAPORE

Delugs has officially opened its flagship boutique at the iconic Raffles Hotel Singapore, marking a new chapter in the brand’s journey. The store combines luxury and craftsmanship, offering an exclusive space for watch enthusiasts to explore the finest bespoke straps and accessories, with a focus on personal style and precision.
DELUGS flagship boutique opening at Raffles Hotel Singapore, showcasing luxury watch straps and fine craftsmanship DELUGS flagship boutique opening at Raffles Hotel Singapore, showcasing luxury watch straps and fine craftsmanship
DELUGS celebrates the grand opening of its flagship boutique at Raffles Hotel Singapore — a new destination for luxury watch strap enthusiasts and collectors.

Singapore, April 2025Delugs, the renowned Singaporean watch strap brand, has inaugurated its first physical retail space at the iconic Raffles Hotel Singapore. Located on Level 2 of the Raffles Arcade, the boutique marks a significant milestone in the brand’s journey, offering watch enthusiasts a dedicated space to explore and personalize their timepiece accessories

A Dedicated Space for Watch Enthusiasts

Spanning 993 square feet, the Delugs Flagship Boutique is designed to be more than just a retail store; it aims to be a community hub for watch enthusiasts. The boutique features a striking Strap Wall that displays the full range of Delugs’ offerings, allowing customers to touch and feel the materials before making a selection. This setup addresses a common challenge faced by online shoppers—visualizing how a strap will look and feel on their watch. By providing an in-person experience, Delugs enhances the personalization process, enabling customers to find the perfect strap that complements their timepiece.

Bespoke Services and Personalized Experience

One of the standout features of the boutique is the Bespoke Corner, where customers can collaborate with Strap Specialists to create custom watch straps. This service offers a variety of leather types, stitching options, and clasps, allowing for a truly personalized accessory. Whether it’s selecting the right material or designing a strap that reflects individual style, the Bespoke Corner caters to the unique preferences of each customer

DELUGS flagship boutique opening at Raffles Hotel Singapore, showcasing luxury watch straps and fine craftsmanship
Delugs via Instagram

A Hub for the Watch Community

Beyond retail, the Delugs Flagship Boutique serves as a gathering place for watch enthusiasts. The brand plans to host community events and meet-ups, providing a platform for like-minded individuals to share their passion for horology. This initiative fosters a sense of community and encourages discussions about watches and straps, further strengthening Delugs’ connection with its customer base.

 

For more details on upcoming events and to stay connected with the Delugs community, visit their official events page: Delugs Events

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