Amid the vibrant Chinese New Year celebrations, Porsche reached a significant milestone in Shanghai, welcoming its 100,000th visitor to its first Asian brand pop-up. Opened in late September 2025, the temporary urban concept quickly established itself as more than a retail activation, becoming a cultural hub within one of China’s most dynamic districts.
Located along the iconic Huaihai Road, the pop-up redefined the traditional showroom model. Instead of focusing solely on vehicle display, the space blended sports car culture with design, heritage, and contemporary lifestyle influences. This broader approach attracted both lifelong Porsche enthusiasts and a new generation discovering the brand for the first time.
Alexander Pollich, President and CEO of Porsche China, described the pop-up as a dynamic touchpoint designed to strengthen connections with Chinese customers. Through immersive and culturally aligned storytelling, the initiative extended the brand’s presence beyond product, fostering emotional engagement and community interaction in an urban context.
Throughout its run, the Shanghai installation evolved through curated themes and seasonal reinterpretations. Beginning with the “There is No Substitute” concept, it later transitioned into a festive Christmas edition and a winter-themed installation inspired by Porsche’s Ice Experience. Its final chapter unfolded under the “Horsepower Unleashed” Year of the Horse theme, coinciding with Chinese New Year and marking the conclusion of the Shanghai residency before the concept’s continuation in other Chinese cities.
To commemorate the 100,000th visitor, Porsche elevated the milestone with an exclusive driving opportunity at the Porsche Experience Center Shanghai, transforming the celebration from a visual brand encounter into real-world performance immersion.
Spanning two floors, the pop-up presented Porsche’s brand DNA through a fully immersive environment. The ground level focused on racing heritage and model evolution, featuring a double-decker display inspired by the Porsche Museum, alongside iconic race cars and classic production models tracing over 70 years of sports car innovation.
The upper floor shifted toward personalisation, craftsmanship, and community. Interactive installations and artistic displays explored individualisation and creative expression, while a detailed timeline charted decades of engineering progress, design exploration, and cultural influence. Together, the Shanghai pop-up demonstrated how Porsche successfully translated its heritage and innovation into a contemporary urban brand experience.
