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THE HOUR GLASS OPEN’S NEW PATEK PHILLIPE TOKYO GINZA BOUTIQUE

In the heart of Ginza, The Hour Glass and Patek Philippe unveil a stunning new boutique that marries Swiss watchmaking heritage with Japanese minimalism. Designed around the concept of Ma.
Exterior view of the new Patek Philippe Tokyo Ginza boutique, showcasing the fusion of Swiss watchmaking heritage and Japanese minimalist design Exterior view of the new Patek Philippe Tokyo Ginza boutique, showcasing the fusion of Swiss watchmaking heritage and Japanese minimalist design
The Hour Glass and Patek Philippe unveil a stunning new boutique in Tokyo's Ginza district, blending Swiss craftsmanship with Japanese aesthetics.

In a landmark move underscoring its global presence and refined sensibilities, The Hour Glass has officially opened a new Patek Philippe boutique in Tokyo’s illustrious Ginza district. Located in the Royal Crystal Ginza building, the boutique is more than a retail space — it is a masterclass in cross-cultural design and an homage to timeless craftsmanship.

A SPACE WHERE TIME STANDS STILL

The new boutique embodies the spirit of Ma, a traditional Japanese concept that celebrates negative space and quiet simplicity. Far from the usual opulence of watch salons, the interior is a contemplative and elegant environment. A dramatic chandelier — a composition of gold, silver, and crystal — floats above the main showroom like a sculpture in motion, evoking the fluidity of passing time.

 

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Each element has been carefully considered: limestone floors, refined wooden details, and seamless glass panels offer a gallery-like setting in which the watches — and their stories — take center stage.

A FLAGSHIP FOR THE FUTURE

The boutique marks a major milestone in the partnership between Patek Philippe and The Hour Glass. For over four decades, the Singapore-based retailer has been synonymous with horological expertise and curated luxury. Now, in one of the world’s most sophisticated retail districts, the two brands have created a destination tailored to Japan’s discerning collectors.

 

Offering a comprehensive selection of Patek Philippe timepieces — from Calatrava to Grand Complications — the Ginza boutique is set to become a key outpost for the brand in East Asia. The space is also designed to host private consultations and special viewings, reinforcing Patek Philippe’s commitment to intimacy and exclusivity in the luxury experience.

Exterior view of the new Patek Philippe Tokyo Ginza boutique, showcasing the fusion of Swiss watchmaking heritage and Japanese minimalist design
Michael Tay via Instagram

TOKYO’S WATCH SCENE CONTINUES TO ASCEND

Tokyo has long been known for its deep appreciation of mechanical art, and the new boutique only cements its status as one of the world’s premier cities for watch connoisseurs. With this opening, Patek Philippe and The Hour Glass reaffirm that luxury, when done right, is not about spectacle — it’s about soul, substance, and storytelling.

For those looking to explore the legacy and innovation of one of horology’s most revered names, Ginza now offers a new address worth visiting.

To learn more about The Hour Glass, visit their official site.

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