From April 1–6, 2025, Geneva’s historic Villa Sarasin transformed into a vibrant hub for independent watchmaking as it hosted the fourth edition of Time to Watches. Coinciding with the renowned Watches & Wonders, this event showcased over 70 independent brands from 13 countries, reflecting the dynamic and diverse landscape of contemporary horology.
A Diverse Assembly of Independent Brands
Time to Watches 2025 featured a rich tapestry of exhibitors, ranging from established names to emerging talents. Notable participants included:
Krayon, renowned for its complex mechanical timepieces
Beauregard, celebrated for its artistic designs
MING, known for minimalist aesthetics
Lorige, integrating motorsport elements into watchmaking
Laine, offering handcrafted Finnish timepieces
GUEBLY, a newcomer bringing fresh perspectives
TAOS, blending traditional craftsmanship with modern design.
These brands, among others, highlighted the event’s commitment to showcasing innovation, creativity, and the unique narratives that independent watchmakers bring to the industry.
Villa Sarasin: A Historic Venue for Modern Watchmaking
The choice of Villa Sarasin, a 19th-century mansion located just a minute’s walk from Palexpo, provided an elegant and intimate setting for the exhibition. This proximity allowed attendees to seamlessly experience both Time to Watches and Watches & Wonders, fostering a comprehensive exploration of the watchmaking world.
A Testament to Independent Watchmaking's Growing Influence
The success of Time to Watches 2025 underscores the rising prominence of independent brands in the horological landscape. By providing a platform that celebrates innovation, authenticity, and craftsmanship, the event has solidified its position as a vital component of Geneva’s watchmaking calendar.
For more information and updates on future editions, visit Time to Watches.
