The Grand Prix d’Horlogerie de Genève (GPHG) celebrates its 25th edition this year, bringing together artistry, technical mastery, and creative daring. With 90 nominees across 15 categories, the event shines a light on the best of contemporary watchmaking.
In this third part of our coverage, we explore the Jewellery and Artistic Crafts categories, where gem-setting, métiers d’art, and pure imagination redefine what a timepiece can be. We also highlight the “Petite Aiguille” — a category reserved for creations priced under CHF 8,000, where independent thinking and accessible luxury take center stage.
Jewellery
A realm where watchmaking becomes wearable art, the Jewellery category showcases exceptional gem-setting and design savoir-faire. This year’s nominees dazzle with creativity and elegance.
BVLGARI Serpenti Aeterna
CHOPARD Swan Lake
DIOR MONTRES La D de Dior Buisson Couture
PIAGET Swinging Sautoir
SIMON BRETTE Chronomètre Artisans Joaillerie
VAN CLEEF & ARPELS Cadenas
Artistic Crafts
Métiers d’art in watchmaking transform timepieces into canvases — using marquetry, enamel, engraving, and sculptural creativity to tell stories beyond time.
CHOPARD L.U.C Quattro Spirit 25 Straw Marquetry Edition
HERMÈS Arceau Rocabar de rire
LOUIS VUITTON Tambour Bushido Automata
PIAGET Altiplano Skeleton High Jewellery Métiers d'Art
TIFFANY & CO. Bird on a Flying Tourbillon - Azure Blossom
VOUTILAINEN 28GML SOUYOU
Petite Aiguille
Reserved for watches retailing under CHF 8,000, the “Petite Aiguille” celebrates accessible excellence — proving that innovation, finishing, and creativity need not come at astronomical prices.
AMIDA Digitrend Open Sapphire
CHRISTOPHER WARD LONDON C12 Loco
H. MOSER & CIE Streamliner Alpine Mechanics Edition
M.A.D. EDITIONS M.A.D.2 Green
NOMOS GLASHÜTTE Club Sport neomatik Worldtimer
OTSUKA LOTEC No. 5 Kai
Challenge
Dedicated to watches retailing under CHF 2,000, the Challenge category celebrates accessibility without compromise, where young brands and independents shine with creativity.
ATELIER WEN Millésime 2024 睦 (Mù)
BEDA'A Eclipse
BEHRENS Orion One
CHRISTOPHER WARD LONDON C1 Celestial Moonphase x Mr Jones Watches
DENNISON Natural Stone Tiger Eye In Gold
KURONO TOKYO Jubilee Sensu EOL 'Shiraai'
From dazzling gem-set icons to métiers d’art masterpieces, and finally the accessible ingenuity of the Challenge category, Part 3 captures the full spectrum of creativity at the GPHG 2025. It’s a testament to the watchmaking world’s ability to inspire — whether through high jewellery, artistic crafts, or democratic design.
